Yes. The side button can be pushed/activated during shipping.  That is a thermally-reset switch that auto-shuts-off, following the brew.  Since it was pushed, when you turn the back main power switch on, it starts brewing immediately.  Recommendation:  Turn the main switch off, load your water (and coffee), then turn the power back on and it will brew the first coffee.   After that, just leave the main power on and the the simple procedure would be to add the desired amount of water to the reservoir, place the Ecopour on the arm, and then hit the side button to start the brew.